Explaining The Milweiser Backdoor Bottle
Tuesday, January 28, 2014
The stuff I produce tries to be self-explanatory. The more you explain a joke, the less funny it gets- like the famous quote, “Analyzing humor is like dissecting a frog. Few people are interested and the frog dies of it.” Nevertheless, I feel compelled to explain the point of the “Milweiser Backdoor Bottle” videos.
You may or may not have heard of the creepy trend of “butt chugging”, which is exactly how it sounds. People actually are ingesting booze through their rectums (and women are using liquor-soaked tampons) to get drunk.
Naturally, you’re thinking, “now THAT’S what I call a PARTY!” Evidently it gets the job done, but it’s quite dangerous- for starters, when booze is consumed through the mouth, there’s this marvelous thing called a “liver”, which does some sort of “filtering” process to make it not kill you.
Like many people, I enjoy consuming beer in moderation via my mouth, because it tastes delicious. Except I’m talking about good beer. Craft beer with complex and intriguing taste, made by breweries that put care into their end product. I have one or two and I’m set for the evening (yes, that’s all I need).
Now take a look at MillerCoors and Anheuser-Busch. These are the people that make Miller Lite, Bud Light, and Coors Light. Their beer is absolute crap and they know it, which is why they rely on innovating gimmicky bottles to take the attention away from the urine-like taste.
I’m talking about Bud Light’s “writable bottle”, Coors Light’s color-changing can, the Miller Lite vortex bottle, and punch-top can (which is basically encouraging shotgunning beer, and thereby binge drinking). The latter two Miller Creations especially acknowledge that you’ll want to get that beer down your gullet as quickly and painlessly as possible, like ripping off a Band-Aid. I wouldn’t be the least bit surprised if they released a Miller Lite drip bag that injects beer intravenously into your system. (patent pending)
My sentiments are shared by Stephen Fabro and Andrew Wilson, who in addition to being close friends, are also industry colleagues, working professionally in video production and web design. We got to talking (mostly griping) about our thoughts on beer marketing, and surmised that a “Backdoor Bottle” would be the next step in gimmicky containers, especially given the existence of butt-chugging. Miller already was making money off of shotgunning beer, so why not this as their next step? Thus, this project was set in motion.
A few people have seen these videos and told me they don’t like them. And that’s ok- comedy is subjective and can be divisive.
The problem is that they think we were just looking for an excuse to make jokes about bottles up butts. We weren’t sitting around saying “hmm, how can we do a video where people drink beer with their ass?” It’s a commentary on reality as much as it is a comedy video. It’s an exaggeration of the existing marketing ploys by Big Beer to get people to think they’ll have a good time by drinking their terrible product.
So there you have it. Look at the dead frog.
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